TY  - BOOK
AU  - Haig, Matt
TI  - Brand digital : simple ways top brands succeed in the digital world
SN  - 9780749446550
SN  - 200300096
U1  - 658.827 HAI 
PY  - 2003///
CY  - London ; Sterling, VA
PB  - Kogan Page
KW  - Brand choice
KW  - Brand loyalty
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [301]-302) and index
ER  -