Haig, Matt <br/><br/>
Brand digital : simple ways top brands succeed in the digital world 
Matt Haig 
 - London ; Sterling, VA  Kogan Page  2003 
 - xii, 260 p. ; 22 cm 
<br/><br/> Includes bibliographical references (p. [301]-302) and index 
<br/><br/><label>ISBN: </label>9780749446550 
<br/><br/><label>ISSN: </label>2003000966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Brand loyalty<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI