TY - BOOK AU - Lindström, Martin AU - Seybold, Patricia B ED - Millward Brown (Firm) TI - Brand child : remarkable insights into the minds of today's global kids and their relationships with brands SN - 9780749444433 SN - 200401555 U1 - 658.833 LIN PY - 2004/// CY - London PB - Kogan Page KW - Advertising and children KW - Brand name products KW - Child consumers KW - Marketing research N1 - Includes bibliographical references and index ER -