Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown
- Rev. pbk. ed
- London Kogan Page c2004
- xxviii, 321 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780749444433
2004015555
Advertising and children Brand name products Child consumers Marketing research