TY  - BOOK
AU  - Tollington, Tony
TI  - Brand assets
SN  - 9780470844236
SN  - 200207207
U1  - 657.73 TOL 
PY  - 2002///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Assets (Accounting)
KW  - Brand name products - Valuation
KW  - Goodwill (Commerce) - Accounting
N1  - Includes bibliographical references (p. [137]-142) and index
ER  -