TY  - BOOK
AU  - Pincas, Stéphane
AU  - Loiseau, Marc
TI  - Born in 1842 : a history of advertising
SN  - 9783836502122
SN  - 200935161
U1  - 659.193877094 PIN 
PY  - 2006///
CY  - Paris
PB  - Mundocom
KW  - Advertising - History
KW  - Advertising campaigns - History
N1  - Includes bibliographical references and index
ER  -