TY  - BOOK
AU  - Jeannet, Jean-Pierre
AU  - Kashani, Kamran
TI  - Beyond traditional marketing : innovations in marketing practice
SN  - 9780470011461
SN  - 200402912
U1  - 658.8 KAS 
PY  - 2005///
CY  - Hoboken, N.J
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -