Beyond traditional marketing : innovations in marketing practice 
lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.] 
 - Hoboken, N.J  Wiley  c2005 
 - xvi,308 p. ; ill. ; 21 cm. 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780470011461 
<br/><br/><label>ISSN: </label>2004029129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KAS