Beyond mobile : people, communications and marketing in a mobilized world
by Mats Lindgren, Jörgen Jedbratt, Erika Svensson
- Houndmills, Basingstoke, Hampshire ; New York Palgrave 2002
- xxiv, 262 p. : ill. ; 24 cm.
Includes bibliographical references (p. 253-256) and index
333985087
2001057742
Cell phone systems - Marketing Mobile communication systems - Marketing