Shefrin, Hersh <br/><br/>
Beyond greed and fear: understanding behavioral finance and the psychology of investing 
Hersh Shefrin 
 - 1st edition 
 - New York  Oxford University Press, USA  2006 
 - xxxiv, 368p. : ill, 24cm, 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780195304213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics
<br/><br/><label>Dewey Class. No.: </label>332.6019 SHE