Keller, Kevin Lane <br/><br/>
Best practice cases in branding : lessons from the world’s strongest brands 
Kevin Lane, Keller 
 - 3rd ed 
 - Upper Saddle River, NJ  Pearson, Prentice-Hall  2008 
 - 0 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780131888654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) -- Case studies<br/>Management and Business Studies
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL