TY  - BOOK
AU  - Milligan, Andy
TI  - Beckham : the story of how brand Beckham was built
SN  - 9788130907772
U1  - 658.827 MIL 
PY  - 2009///
CY  - New Delhi
PB  - Viva Books
KW  - Brand name products -- Case studies
ER  -