D'Aveni, Richard A <br/><br/>
Beating the commodity trap : how to maximize your competitive position and increase your pricing power 
Richard A. D'Aveni 
 - Boston, MA  Harvard Business School  c2010 
 - xiv, 194 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781422103159 
<br/><br/><label>ISSN: </label>2009019394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products<br/>Competition<br/>Consumption (Economics)<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802 DAV