Rudani, R. B <br/><br/>
Basics of marketing management : theory and practice 
R. B. Rudani 
 - Rev. ed 
 - New Delhi  S. Chand & Co  2010 
 - xiv, 441 p. : ill. ; 25 cm. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9788121931687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RUD