Wowability : how to achieve it & why it matters Imran Syed

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Publication details: Singapore ; Hoboken, NJ John Wiley & Sons (Asia) 2008Description: xiii, 240 p. : ill. ; 23 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 SYE (Browse shelf(Opens below))	Available		128805

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Previous	658.827 SMI Experiential marketing : a practical guide to interactive brand experiences	658.827 SMI Experiential marketing : a practical guide to interactive brand experiences	658.827 STE Waking the giant : revitalising the mature brand	658.827 SYE Wowability : how to achieve it & why it matters	658.827 TAI Get a name! : 10 rules to create a great brand name	658.827 TAI Killer differentiators : 13 strategies to grow your brand	658.827 TAY Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout	Next

Includes bibliographical references (p. 219-234) and indexes

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