Why smart companies do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development Calvin L. Hodock

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Publication details: Amherst, NY Prometheus Books 2007Description: 357 p. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.575 HOD (Browse shelf(Opens below))	Available		426817

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Previous	658.575 GOV Collaborative product design : help any team build a better experience	658.575 GRU Managing new product development and innovation : a microeconomic toolbox	658.575 HAU.2 Environmental assessment of products	658.575 HOD Why smart companies do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development	658.575 ICH Product design review : a method for error-free product development	658.575 KAH New product forecasting	658.575 KAM Influence of psychological factors on product development : lessons from aerospace and other industries	Next

Includes bibliographical references and index

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