Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys Marcel Danesi

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Publication details: Lanham, MD Rowman & Littlefield c2008Description: viii, 211 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.80019 DAN (Browse shelf(Opens below))	Available		332229

Includes bibliographical references and index

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