Why customers do what they do : who they are, why they buy, and how you can anticipate their every move Marshal Cohen

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Publication details: New York McGraw-Hill c2006Description: vii, 184 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8342 COH (Browse shelf(Opens below))	Available		491318

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Previous	658.8342 BRO Customer engagement : contemporary issues and challenges	658.8342 CAR Consuming experience	658.8342 CAV Consumer behaviour in a week	658.8342 COH Why customers do what they do : who they are, why they buy, and how you can anticipate their every move	658.8342 COH Buy me! : new ways to get customers to choose your products and ignore the rest	658.8342 COW I need balance in my life : achieving the dream of the 21st century	658.8342 COW I need balance in my life : achieving the dream of the 21st century	Next

Includes index

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