What's in a name? : advertising and the concept of brands by John Philip Jones and Jan S. Slater

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Publication details: New Delhi Prentice-Hall of India c2003Edition: 2nd edDescription: xxiii, 308 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8343 JON (Browse shelf(Opens below))	Available		326697

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Previous	658.8343 HER Encylopaedia of strategic brand management	658.8343 HIL Body of truth : leveraging what consumers can't or won't say	658.8343 JON What's in a brand? : building brand equity through advertising	658.8343 JON What's in a name? : advertising and the concept of brands	658.8343 JOY The Future of Luxury Brands-Artification and Sustainability	658.8343 KAP The new strategic brand management : creating and sustaining brand equity long term	658.8343 KAP The new strategic brand management : creating and sustaining brand equity long term	Next

Includes bibliographical references and index

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