What kids buy and why : the psychology of marketing to kids Dan S. Acuff with Robert H. Reiher

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Publication details: New York Free Press 1999Description: 206 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.834083 AUC (Browse shelf(Opens below))	Available		455947

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Previous	658.834082 BRO Boom : marketing to the ultimate power consumer--the baby boomer woman	658.834082 KIL Can't buy my love : how advertising changes the way we think and feel	658.834082 PAS Winning the toughest customer : the essential guide to selling to women	658.834083 AUC What kids buy and why : the psychology of marketing to kids	658.8340835 YAR Gen buy : how tweens, teens, and twenty-somethings are revolutionizing retail	658.8342 The psychology of consumer behavior	658.8342 ASS Consumer behavior : a strategic approach	Next

Includes bibliographical references (p. 195-197) and index

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