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What customers want : using outcome-driven innovation to create breakthrough products and services Anthony Ulwick

By: Publication details: New York McGraw-Hill c2005Description: xxxv, 202 p. : ill. ; 24 cmISBN:
  • 9780071408677
ISSN:
  • 2005016744
Subject(s): DDC classification:
  • 658.575 ULW
Item type: Books
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