Zag : the number-one strategy of high-performance brands : a whiteboard overview by Marty Neumeier

By:

Neumeier, Marty

Contributor(s):

American Institute of Graphic Arts

Publication details: Berkeley, CA AIGA ; New Riders 2007Description: 178 p. : ill. ; 21 cmISBN:

9780321426772

ISSN:

2006286727

Subject(s):

DDC classification:

658.827 NEU

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 NEU (Browse shelf(Opens below))	Available		295166

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Previous	658.827 MOS United we brand : how to create a cohesive brand that's seen, heard, and remembered	658.827 NAD Living brands : collaboration + innovation = customer fascination	658.827 NAF Brands rising : ...as products fall	658.827 NEU Zag : the number-one strategy of high-performance brands : a whiteboard overview	658.827 NEW Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about	658.827 PAR Building brand value: five steps to building powerful brands	658.827 PAR FCB-ULKA : brand building advertising: concepts and cases	Next

The title proper, other title information and statement of responsibility spread into four pages. Includes bibliographical references (p. 159-167) and index

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Zag : the number-one strategy of high-performance brands : a whiteboard overview by Marty Neumeier

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