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Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle
Publication details: Hoboken, NJ John Wiley & Sons c2008Edition: 2nd edDescription: xii, 367 p. : ill. (some col.), plans ; 26 cmISBN:- 9780470773147
- 2008032150
- 658.8 DOY
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8 DOY (Browse shelf(Opens below)) | Available | 133245 |
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| 658.8 DOU Marketing | 658.8 DOW Art and science of marketing : marketing for marketing managers | 658.8 DOY Marketing management and strategy | 658.8 DOY Value-based marketing : marketing strategies for corporate growth and shareholder value | 658.8 DOY Innovation in marketing | 658.8 DRU Introduction to marketing concepts | 658.8 DRU Strategic marketing : planning and control |
Includes bibliographical references and index
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