Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle

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Publication details: Hoboken, NJ John Wiley & Sons c2008Edition: 2nd edDescription: xii, 367 p. : ill. (some col.), plans ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 DOY (Browse shelf(Opens below))	Available		133245

Includes bibliographical references and index

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