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Using qualitative research in advertising : strategies, techniques, and applications Margaret A. Morrison ... [et al.]
Publication details: Thousand Oaks, CA Sage c2002Description: xi, 139 p. : ill. ; 23 cmISBN:- 9780761923831
- 2002000278
- 659.1072 MOR
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.1072 MOR (Browse shelf(Opens below)) | Available | 164122 |
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| 659.10420941 LOE Consuming angels : advertising and Victorian women | 659.1042094109033 STR Advertising and satirical culture in the Romantic period | 659.10420973 PAR Advertising and society : controversies and consequences | 659.1072 MOR Using qualitative research in advertising : strategies, techniques, and applications | 659.108 WIL Diversity in advertising : broadening the scope of research directions | 659.10820973 SIV Ad women : how they impact what we need, want, and buy | 659.10835 HAU How does advertising impact teen behavior? |
Includes bibliographical references (p. 132-134) and index
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