Untold millions : secret truths about marketing to gay and lesbian consumers Grant Lukenbill

By:

Lukenbill, Grant

Publication details: New York Harrington Park Press c1999Edition: 2nd edDescription: xvii, 199 p. : ill. ; 22 cmISBN:

9781560239482

ISSN:

98047911

Subject(s):

DDC classification:

658.834 LUK

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.834 LUK (Browse shelf(Opens below))	Available		179958

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Previous	658.834 LAR The naked consumer : how our private lives become public commodities	658.834 LIL Delivering results in qualitative market research	658.834 LOU Consumer behavior : concepts and applications	658.834 LUK Untold millions : secret truths about marketing to gay and lesbian consumers	658.834 MAR Ethnography for marketers : a guide to consumer immersion	658.834 NUS Dynamic customer strategy	658.834 PAR Understanding consumers: building powerful brands using consumer research	Next

Second edition of Untold millions : positioning your business for the gay and lesbian consumer revolution : Harper Collins, 1995. Includes bibliographical references (p. 189-192) and index

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Untold millions : secret truths about marketing to gay and lesbian consumers Grant Lukenbill

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