United we brand : how to create a cohesive brand that's seen, heard, and remembered Mike Moser

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Publication details: Boston Harvard Business School 2003Description: xvii, 165 p. : ill. ; 25 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 MOS (Browse shelf(Opens below))	Available		504577

Includes bibliographical references (p. 153-156) and index

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