Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value - creating network economy Evert Gummesson

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Publication details: Burlington, MA Butterworth - Heinemann 2008Edition: 3rd editionDescription: xiv, 376 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 GUM (Browse shelf(Opens below))	Available		331317

Includes bibliographical references and index

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