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Total integrated marketing : breaking the bounds of the function James Mac Hulbert, Noel Capon, Nigel F. Piercy
Publication details: New York Free Press c2003Description: xii, 356 p. : ill. ; 24 cmISBN:- 9781439167274
- 2002045586
- 658.8 HUL
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8 HUL (Browse shelf(Opens below)) | Available | 447807 |
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| 658.8 HOO The Marketing Manifesto | 658.8 HOR Marketing without megabucks : how to sell anything on a shoestring | 658.8 HOU Marketing : international marketing management | 658.8 HUL Total integrated marketing : breaking the bounds of the function | 658.8 HUN Marketing management | 658.8 HUS Marketing basics | 658.8 HUT Business marketing management : B2B |
Includes index
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