Total integrated marketing : breaking the bounds of the function James Mac Hulbert, Noel Capon, Nigel F. Piercy

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Publication details: New York Free Press c2003Description: xii, 356 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 HUL (Browse shelf(Opens below))	Available		447807

Includes index

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