The visionary package : using packaging to build effective brands Herbert Meyers and Richard Gerstman

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Publication details: Houndmills, Basingstoke, Hampshire ; New York Palgrave Macmillan 2005Description: xiv, 242 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.823 MEY (Browse shelf(Opens below))	Available		322034

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Previous	658.822 HAS Improve your marketing to grow your business	658.823 KRA Environment, information and consumer behaviour	658.823 MEY The marketer's guide to successful package design	658.823 MEY The visionary package : using packaging to build effective brands	658.827 AAK Managing brand equity : capitalizing on the value of a brand name	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity	658.827 AAK Building strong brands	Next

Includes bibliographical references and index

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