Media planning workbook : with discussions and problems William B. Goodrich, Jack Z. Sissors

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Publication details: Lincolnwood, IL NTC Business Books 1996Edition: 5th edDescription: xiii, 206 p. ; 28 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.111 GOO (Browse shelf(Opens below))	Available		490160

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Previous	659.1097309042 CAB Advertising spot illustrations of the twenties and thirties : 1,593 cuts	659.11 NAR Communication management	659.111 CAL Kellogg on advertising & media : the Kellogg school of management	659.111 GOO Media planning workbook : with discussions and problems	659.111 KEL Advertising media planning: a brand management approach	659.111 SIS Advertising media planning	659.111 SUR Media planning : a practical guide	Next

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