Measurement in marketing research : an alternative framework Thomas Salzberger

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Publication details: Cheltenham, UK ; Northampton, MA Edward Elgar c2009Description: xvii, 482 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83 SAL (Browse shelf(Opens below))	Available		344041

Includes bibliographical references (p. 443-464) and indexes

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