The Sage handbook of advertising edited by Gerard J. Tellis, Tim Ambler

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Publication details: Thousand Oaks, CA SAGE Publications 2007Description: xvi, 491 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 TEL (Browse shelf(Opens below))	Available		161820

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Previous	659.1 SUG Instant leads	659.1 SUN Don'T Forget 2004: Advertising Secrets of An Impossible Election Victory	659.1 SUN Don'T Forget 2004: Advertising Secrets of An Impossible Election Victory	659.1 TEL The Sage handbook of advertising	659.1 VER Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative	659.1 VIL Advertising basics! : a resource guide for beginners	659.1 VIM விளம்பர யுத்திகள் = Vilambara uththigal	Next

Includes bibliographical references and index

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