The rhetoric and reality of marketing : an international managerial approach edited by Philip J. Kitchen

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Publication details: Basingstoke, Hampshire Palgrave Macmillan 2003Description: xix, 202 p. : ill. ; 23 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 KIT (Browse shelf(Opens below))	Available		321486

Includes bibliographical references (p. 183-192) and index

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