The psychology of entertainment media : blurring the lines between entertainment and persuasion edited by L. J. Shrum

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Publication details: Mahwah, NJ Lawrence Erlbaum c2004Description: xvi, 360 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1019 SHR (Browse shelf(Opens below))	Available		313626

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Previous	659.1019 HIL About face : the secrets of emotionally effective advertising	659.1019 HIL About face : the secrets of emotionally effective advertising	659.1019 MIT Advertising exposure, memory, and choice	659.1019 SHR The psychology of entertainment media : blurring the lines between entertainment and persuasion	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	Next

Includes bibliographical references and indexes

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