The origin of brands: how product evolution creates endless possibilities for new brands Al Ries, Laura Ries

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Publication details: New York Harper 2005Description: 300 p. ; 22 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 RIE (Browse shelf(Opens below))	Available		493716

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Previous	658.827 RAN Branding : a practical guide to planning your strategy	658.827 RIC Momentum : how companies become unstoppable market forces	658.827 RIE Power brands: measuring, making, and managing brand success	658.827 RIE The origin of brands: how product evolution creates endless possibilities for new brands	658.827 RIE The 22 immutable laws of branding : how to build a product or service into a world-class brand	658.827 RIE The 22 immutable laws of branding : how to build a product or service into a world-class brand	658.827 RIV The making of a name : the inside story of the brands we buy	Next

Includes Index

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