The online copywriter's handbook : everything you need to know to write electronic copy that sells Robert W. Bly

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Publication details: New York McGraw-Hill c2002Description: xv, 320 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.102854678 BLY (Browse shelf(Opens below))	Checked out	23.11.2024	491310

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Previous	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.102373 PAT Careers in advertising	659.102854678 BLY The online copywriter's handbook : everything you need to know to write electronic copy that sells	659.1042 CRO Advertising myths : the strange half-lives of images and commodities	659.1042 FRI Undressing the ad : reading culture in advertising	659.1042 FRI Advertising and societies : global issues	Next

Includes bibliographical references (p. 303-305) and index

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