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The one-day marketing plan : organizing and completing a plan that works
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The one-day marketing plan : organizing and completing a plan that works
Roman G. Hiebing Jr. and Scott W. Cooper
By:
Hiebing, Roman G
Contributor(s):
Cooper, Scott W
Publication details:
New York
McGraw-Hill
c2004
Edition:
3rd ed
Description:
xx, 323 p. ; 28 cm
ISBN:
9780071395229
ISSN:
2004005636
Subject(s):
Marketing - Management
Strategic planning
DDC classification:
658.802 HIE
Item type:
Books
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Includes index
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