The Olympic games effect : how sports marketing builds strong brands John A. Davis

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Publication details: Singapore ; Hoboken, NJ John Wiley & Sons Asia 2008Description: x, 350 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	796.0698 DAV (Browse shelf(Opens below))	Available		132502

Includes bibliographical references (p. [321]-337) and index

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