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The new marketing : transforming the corporate future Malcolm McDonald and Hugh Wilson

By: Contributor(s): Publication details: Oxford Boston, MA ; Butterworth-Heinemann 2002Description: viii, 230 p. : ill. ; 25 cmISBN:
  • 9780750653879
ISSN:
  • 2004274702
Subject(s): DDC classification:
  • 658.8 MCD
Item type: Books
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Holdings
Current library Call number Status Date due Barcode
Anna Centenary Library 658.8 MCD (Browse shelf(Opens below)) Available 350753

Includes bibliographical references and index

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