Magic numbers for consumer marketing : key measures to evaluate marketing success John Davis

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Publication details: New Delhi Wiley - India 2005Description: vii, 309 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 DAV (Browse shelf(Opens below))	Available		126078

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Previous	658.8 DAM Marketing management	658.8 DAR Marketing through turbulent times	658.8 DAR The London property market in AD 2000	658.8 DAV Magic numbers for consumer marketing : key measures to evaluate marketing success	658.8 DAV Measuring marketing : 103 key metrics every marketer needs	658.8 DAV Offensive marketing : an action guide to gaining competitive advantage	658.8 DAY Market driven organization : understanding, attracting, and keeping valuable customers	Next

Includes index

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