The marking enterprise : business success and societal embedding Jean-Claude Thoenig, Charles Waldman

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Publication details: Houndmills, Basingstoke, Hampshire ; New York Palgrave Macmillan 2007Description: xii, 241 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 THO (Browse shelf(Opens below))	Available		305886

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Previous	658.8 TAB Creating demand : generate cool, custom marketing ideas	658.8 TAD Critical marketing : contemporary issues in marketing	658.8 TAT Marketing power plays : how the world's most ingenious marketers reach the top of their game	658.8 THO The marking enterprise : business success and societal embedding	658.8 THO Direct marketing in practice	658.8 THO Integrated communication : synergy of persuasive voices	658.8 THO ONLINE MARKETING	Next

Includes bibliographical references and index

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