The making of a name : the inside story of the brands we buy Steve Rivkin and Fraser Sutherland

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Publication details: Oxford Oxford University Press 2004Description: x, 275 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 RIV (Browse shelf(Opens below))	Available		108568

Includes bibliographical references (p. 230-246) and index

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