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The Adaptive Decision Maker : John W. Payne, James R. Bettman and Eric J. Johnson

By: Language: English Publication details: New York Cambridge University Press 2002Description: ix, 330 p. 21 cmISBN:
  • 9780521425261
Subject(s): DDC classification:
  • 153.83 PAY
Summary: The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

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