The luxury strategy : break the rules of marketing to build luxury brands J.N. Kapferer and V. Bastien

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Publication details: London ; Philadelphia Kogan Page 2009Description: x, 323 p. : ill., plans ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 KAP (Browse shelf(Opens below))	Available		311151

Includes bibliographical references (p. [300]-304) and index

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