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Sport marketing: a Canadian perspective Norm O’Reilly and Benoit Seguin
Language: English Publication details: USA Nelson Education 2009Description: xvii, 412 p. : illISBN:- 9780176104580
- 796.0698 ORE
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 796.0698 ORE (Browse shelf(Opens below)) | Available | 279941 |
Browsing Anna Centenary Library shelves, Shelving location: 6TH FLOOR, B WING Close shelf browser (Hides shelf browser)
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| 796.0698 MIL Sport Marketing : | 796.0698 MUL Sport Marketing : | 796.0698 NIC Sport and the Media : | 796.0698 ORE Sport marketing: a Canadian perspective | 796.0698 REI The Elusive Fan: Reinventing Sports in a Crowded Marketplace : | 796.0698 SCH Advanced theory and practice in sport marketing | 796.0698 SHA Sports marketing : a strategic perspective |
Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
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