Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom

By:

Lindstrom, Martin

Language: English Publication details: Kogan Page 2010 LondonEdition: 2nd edDescription: x, 175 p. : ill. ; 24 cmISBN:

9780749460570

Subject(s):

DDC classification:

658.834 LIN

Summary: This book provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

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Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.834 LIN;1 (Browse shelf(Opens below))	Not for loan	697411
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.834 LIN (Browse shelf(Opens below))	Not for loan	697410

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Previous	658.83 RAJ Marketing research	658.834 HUL Sensory marketing : an introduction	658.834 LIN Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom	658.834 LIN;1 Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom	658.834 SCH The changing face of the Asian consumer : insights and strategies for Asian markets	658.8342 DU The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand	658.8342 DUP The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand	Next

Includes index

This book provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

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Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom

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