Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust / Kate Hartley.

By:

Hartley, Kate

Language: English Publication details: : Kogan Page , 2019. London Edition: 1st edDescription: xiv, 237 p. : ill. ; 24 cmISBN:

9780749486501

Subject(s):

Crisis management

DDC classification:

658.4056 HAR

Summary: This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

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Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.4056 HAR (Browse shelf(Opens below))	Not for loan	697425

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Includes bibliographies and index

This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

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Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust / Kate Hartley.

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