Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King

By:

King, Katie

Language: English Publication details: : Kogan Page , 2019 New YorkEdition: 1st edDescription: x, 207 p. ; 24 cmISBN:

9780749483395

Subject(s):

Artificial intelligence

DDC classification:

658.800285 KIN

Summary: Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.

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Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.800285 KIN (Browse shelf(Opens below))	Not for loan	697532

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Includes bibliographies and index

Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.

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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King

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